heavy rotation

creative / art direction / styling

brand: missguided

brief: develop ‘everygreen’ assets that remain relevant throughout the year to promote the latest essentials release. Initial release of core collection should include details on fit and shape, accompanied by discussions on styling options to highlight versatility of the range. assets and usage to sit across homepage, social and various frasers facias.

output: the core concept of the ‘heavy rotation’ top-tier campaign revolves around establishing a year-round wardrobe. Assets are divided into ‘educational’ content for social and ‘aspirational’ content for homepage and web. social media channels feature educational imagery, including lookbooks and graphic treatments, to educate audiences on fit, shape and wearability. additionally, hero product and ‘it items’ feature ‘ways to wear’ and larger usage across social. educational still imagery is created with social first approach, repurposed across video and moving stills to align with audience engagement.