summer of you

creative / art direction / styling

brand: isawitfirst

brief: develop a summer campaign that aligns with new brand direction of isawitfirst. the campaign should emphasise commercial appeal and value for money whilst maintaining a feel good approach. create deliverables for stills, video and social media usage with a three-month duration.

output: introducing a social focused campaign that equally balances video and stills. curated a diverse bank of assets for category assignments, call-outs and homepage. product to reflect peak summer season, spanning from casual holiday shopping, swim and evening. our overarching strapling, ‘summer of you’ will champion all campaign visuals, complemented by secondary copy that underscores value for money. all social imagery and copy created to revolve around relatability and ‘shareability’, building excitement for upcoming holiday season and capturing the essence of summer.